Part 3 : Campaigns KLM has been active in social media since late 2009. Ever since, people have been asking us about our social media strategy. In this third part of our blog series about it, we look back at some of our campaigns. Over the past three years, we launched a number of… read more »
Looking back at 2011 we did some wonderful things on social media. Our Tile & Inspire campaign for example. The Boeing 777 with over 4,000 Delft blue images from Facebook fans, is still flying around the globe! And do you remember the 450 KLM volunteers who created personal live replies to posts and tweets? How inspiring… read more »
In September, a new series of Holland’s Next Top Model kicked off at the hangar of KLM Engineering & Maintenance at Schiphol. The first pictures were taken against the background of the hangar and some aircraft, and the competitors were introduced to the viewers. Dutch models are doing well abroad and nowadays modelling is not… read more »
Wear your KLM uniform but preferably not your highest heels: we expect some light physical effort of you. That’s about all I knew when I drove off to Hangar 12 at Schiphol airport to join KLM’s new Social Media Campaign. Five hundred colleagues from all divisions wearing a KLM uniform were requested to help create… read more »
Flying Blue has contracts with several credit card companies, including American Express. These cards offer exclusive benefits for Flying Blue members. The Flying Blue American Express card is a product that is currently available in the Netherlands and France. Triggered by a renewed contract with Amex we have announced several changes in the Dutch market.… read more »
It seems so easy, ‘Let’s get our fans on Facebook to design a Delft Blue tile for their profile picture and stick some of the entries onto one of our aircraft.’ That was the idea. The purpose was to increase brand recognition and to inspire people worldwide. A simple idea with huge consequences: 120,000 tiles… read more »
The Netherlands is famous for its windmills, wooden shoes and Delftware – and for KLM of course. What do you get when you combine all of these things? KLM’s new worldwide campaign ‘Tile & Inspire’. The campaign was launched yesterday. As part of the campaign, KLM has invited Facebook and other fans from around the… read more »
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