Part 1 : Early Efforts and the Ash Cloud KLM has been active in social media since late 2009. Ever since, people have been asking us about our social media strategy. We’re pleased about all the attention. Unfortunately, though, we can’t answer all questions individually. So, we thought we’d write a short series of… read more »
Part 2 : The Social Media Hub KLM has been active in social media since late 2009. Ever since, people have been asking us about our social media strategy. In this second part of our blog series about it, we look at how we’re organised. Jeff Bezos, founder and CEO of Amazon.com once said:… read more »
Part 3 : Campaigns KLM has been active in social media since late 2009. Ever since, people have been asking us about our social media strategy. In this third part of our blog series about it, we look back at some of our campaigns. Over the past three years, we launched a number of… read more »
Part 4 : Roadmap and Strategy KLM has been active in social media since late 2009. Ever since, people have been asking us about our social media strategy. In this fourth and final part of our blog series, we take a look at where we’re heading. 2009 was the year of orientation. In 2010… read more »
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