We were driving home from Italy when it began. “So, where should we go next year? Canada? Australia? Namibia?” asked my wife, whose desire to see distant destinations is undiminished, even though she spends almost a third of her life travelling. We spent a hundred kilometres discussing the options as we drove, but we couldn’t… read more »
Last week I returned from a wonderful holiday in Switzerland and Italy, rested and rejuvenated, my batteries recharged, chock-full of unused clichés and ideas. In fact, I have so much to blog about, I’m not sure where to start. Should I tell you about Switzerland, which I had previously only ever seen gift-wrapped in ice… read more »
Before I head off on my summer holiday, I’d like to launch a new series called “Terra Incognita”, in which I’ll be needing your help in identifying an “unknown land” on the basis of three photos. This time round the photos were sent to me by my friend Martin Broekhuis, who has abused my body… read more »
Part 1 : Early Efforts and the Ash Cloud KLM has been active in social media since late 2009. Ever since, people have been asking us about our social media strategy. We’re pleased about all the attention. Unfortunately, though, we can’t answer all questions individually. So, we thought we’d write a short series of… read more »
Part 2 : The Social Media Hub KLM has been active in social media since late 2009. Ever since, people have been asking us about our social media strategy. In this second part of our blog series about it, we look at how we’re organised. Jeff Bezos, founder and CEO of Amazon.com once said:… read more »
Part 3 : Campaigns KLM has been active in social media since late 2009. Ever since, people have been asking us about our social media strategy. In this third part of our blog series about it, we look back at some of our campaigns. Over the past three years, we launched a number of… read more »
Part 4 : Roadmap and Strategy KLM has been active in social media since late 2009. Ever since, people have been asking us about our social media strategy. In this fourth and final part of our blog series, we take a look at where we’re heading. 2009 was the year of orientation. In 2010… read more »
Through this blog we want to share our world. With behind the scenes stories about air travel, our destinations, our services our people and their work. KLM blog is here to inform and inspire you. Feel free to add your comments or post your ideas for stories.
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