Part 3 : Campaigns KLM has been active in social media since late 2009. Ever since, people have been asking us about our social media strategy. In this third part of our blog series about it, we look back at some of our campaigns. Over the past three years, we launched a number of… read more »
Ever heard of the Fly2Miami flight? I’m talking about the first ever flight to be filled up via Twitter. Amazing! KLM announced on Twitter that they would be reopening their Amsterdam-Miami route on 27 March. A Dutch DJ and a filmmaker responded with disappointment, since that would be too late for the DJ festival starting… read more »
Picture this: a bunch of fanatical DJs and dance fans on a private plane, raving to deep techno beats blaring over the PA system at 10k. One of them is at the mixing panel, while the others are exchanging the latest info on new releases and sampling techniques. Meanwhile, the cabin crew are swinging their… read more »
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