Part 1 : Early Efforts and the Ash Cloud KLM has been active in social media since late 2009. Ever since, people have been asking us about our social media strategy. We’re pleased about all the attention. Unfortunately, though, we can’t answer all questions individually. So, we thought we’d write a short series of… read more »
Part 2 : The Social Media Hub KLM has been active in social media since late 2009. Ever since, people have been asking us about our social media strategy. In this second part of our blog series about it, we look at how we’re organised. Jeff Bezos, founder and CEO of Amazon.com once said:… read more »
Wear your KLM uniform but preferably not your highest heels: we expect some light physical effort of you. That’s about all I knew when I drove off to Hangar 12 at Schiphol airport to join KLM’s new Social Media Campaign. Five hundred colleagues from all divisions wearing a KLM uniform were requested to help create… read more »
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