6 Things KLM and the Tour de France Have in Common

This year the Netherlands will see the start of the world’s biggest annual sporting event. The Grand Départ of the Tour de France will be hosted by the City of Utrecht. You’ll be surprised to hear that KLM and the Tour de France have more than a few things in common. Try to keep up as we pedal like crazy.

 1. We both love cycling

Cycling is our guilty pleasure. Yes, we love planes more, but we’re also Dutch, which means cycling is in our DNA. If you’ve ever visited Amsterdam, there’s a good chance you were almost run over by a bike. We have them in all shapes and sizes, so it’s actually quite logical that the Tour de France should start in the Netherlands.

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2. Lightweight and aerodynamic? That was our idea!

Much like KLM, competitors in the Tour de France always strive to perform to perfection. If you want to cycle really fast, it’s handy to have a bike that’s a slight as can be, but also durable. Modern bikes are built from titanium and carbon, using technology similar to that used in aviation. We also share a love of streamlined shapes.

 3. We’re both pretty old

We celebrated our 95th anniversary last year, but we have to conclude that the Tour is older. KLM was founded in 1919, but the Tour has been around since 1903. Still, we both have our fair share of stories to share.

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 4. Destination? Paris

The Netherlands and France aren’t as far apart as you may think. The Tour de France takes around 22 days to get to Paris, but we’ll fly you to the French capital from Amsterdam in an hour.

 5. We’re also a bit French

The Tour de France may have a touch of Dutch this year, but we have longer-standing ties with France. KLM merged with Air France in 2004 to become the world’s leading airline group, carrying 77 million passengers a year with 573 aircraft.

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6. We both love uniforms

The Tour has its distinctive yellow, green, white and polka-dot jerseys, worn by the leaders in various categories. Similarly, KLM pilots get a uniform upgrade as they move up the ranks. One stripe for an officer in training, two for a second officer, three for a first officer and four for a captain.

Do you know all about the Tour de France? Play the game.

 

Posted by:   Ben Kortman  | 
Join the conversation Show comments

Jagath Rupasiri

It’s a very nice blog.

Ben Kortman

Thanks Jagath!

Hans

Never heard of a “second” officer….what is that?

Michael

As wel as the flag of France as Holland has red-white and blue.

Ben Kortman

Very true Michael ;-)

Lolita M. Balboa

Very nice blog and educational indeed. KLM really has so many things to tell. Congratulations KLM!

Suggestion: Why not consider a QUIZ for a Prize on all your KLM Blogs. (HOW WELL DO YOU KNOW KLM?) I think this will also help a lot re- KLM PR and On-line AD. We’ll be able to determine also responses from your loyalty passengers and it will also help a lot to widen your market. Thank you.

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