KLM

Author's details

Biography

KLM Royal Dutch Airlines was founded in 1919, making it the world's oldest airline operating under its original name. In 2004, Air France and KLM merged to form AIR FRANCE KLM. The merger produced the strongest European airline group based on two powerful brands names and hubs — Amsterdam Airport Schiphol and Paris Charles de Gaulle. The two airlines collaborate on three core activities while maintaining their own identities — passenger transport, cargo, transport, and aircraft maintenance. In the Netherlands, KLM comprises the core of the KLM Group which further includes KLM Cityhopper, transavia.com and Martinair. KLM serves 125 destinations. The KLM Group operates a modern fleet of 205 aircraft and employs over 34,000 people around the world. KLM is a leader in the airline industry, which offers reliable operations and customer-oriented products resulting from its policy of enthusiasm and sustainable innovation. KLM is a member of SkyTeam, an airline alliance offering a network of 898 destinations in more than 169 nations on six continents. The KLM network connects the Netherlands to every important economic region around the world and, as such, serves as a powerful driver for the Dutch economy.

Latest posts

  1. Too old for Armin? — April 14, 2014
  2. Could I take a couple more kilos? — April 10, 2014
  3. KLM’s greatest challenges during the NSS — March 31, 2014
  4. Mexico’s finest chicken in chilli sauce — March 28, 2014
  5. Crew fulfils wish for 95-year-old man — March 24, 2014

Author's posts listings

18
Feb
posted by KLM at 17:02 comment View Comments

Andries van Beek found a box of old documents dating from the Second World War at a flea market. Tucked between ballet programmes from 1945 were letters from two aviation pioneers, Jan Dellaert (Schiphol) and Albert Plesman (founder of KLM). The letters were written between 1919 and 1950, the time KLM was coming into being.… read more »

16
Feb
posted by KLM at 19:55 comment View Comments

We recently started a “What if…” series on Facebook, Twitter and Google+. The idea behind it is to raise brand awareness by surprising followers with manipulated images that make you look twice. For us, this is a great way to discover the flexibility of the KLM corporate identity without losing recognisability and impact. We found… read more »

12
Feb
posted by KLM at 16:12 comment View Comments
KLM Social Payments

I joined the social media service team a while ago and we’re the first to hear compliments and complaints. Passengers communicate readily through these channels and apart from business as usual, we now sell tickets. And that’s great! With around 130 employees at the ready, we respond quickly. With payment required for an increasing number… read more »

07
Feb
posted by KLM at 13:18 comment View Comments
The print ad

I was frustrated. So far KLM is the only airline that offers a wide assortment of gifts that can be ordered online and are handed over by our cabin crew at 30,000 ft. The gifts are beautifully wrapped and come with a personal message of the sender on a card. The only problem was: nobody… read more »

04
Feb
posted by KLM at 20:39 comment View Comments

OK, so you work for social media KLM and Facebook is a very important platform. Just to give you an impression, we have five million fans on our central KLM Facebook page, 75 service agents offering 24/7 service via Facebook, and we develop innovative tools, great content, and new services regularly. Facebook Headquarters And then… read more »

17
Jan
posted by KLM at 13:50 comment View Comments

‘Okay seriously’, schreef een KLM-collega op de chat, ‘who wrote this awesome reply in slang last night? Coz it looks like it’s going viral!’ Dat was service agent Marie Louise Vieira. Op een vraag van Willem Nout op KLM’s Facebook pagina antwoordde zij in straattaal. En dat voor – van horen zeggen – ‘een van… read more »

07
Jan
posted by KLM at 15:56 comment View Comments

About a year ago we started with the development of a complete new app especially designed for iPads. We saw in our web analytics that more and more people were visiting the KLM website using their iPad. To better serve this growing group of tablet users the idea to create the KLM App for iPad… read more »