Sherlock – our secret weapon for change
Marketeers are trained to accurately define the ‘what’ before moving on to the ‘how’…Continue reading
Log in to your KLM Blog account to save your preferences and customize your experience!
My name is Martijn van der Zee. As Senior Vice President of E-Commerce at Air France-KLM, I am responsible for guiding Air France-KLM in all mobile, social and digital developments. I managed KLM through the dotcom-bubble and initiated social services via Twitter and Facebook when the Eyjafjallajökull ash cloud paralysed air travel. Via this blog I will keeps you posted on whatever crosses my mind and grabs my interest.