Sherlock – our secret weapon for change
Marketeers are trained to accurately define the ‘what’ before moving on to the ‘how’…
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My name is Martijn van der Zee. As Senior Vice President of E-Commerce at Air France-KLM, I am responsible for guiding Air France-KLM in all mobile, social and digital developments. I managed KLM through the dotcom-bubble and initiated social services via Twitter and Facebook when the Eyjafjallajökull ash cloud paralysed air travel. Via this blog I will keeps you posted on whatever crosses my mind and grabs my interest.