Last week Saturday, we installed four new KLM logos on the roof of our Head Office and the Roemer Building in Amstelveen. A gift to ourselves on our 95th anniversary (yesterday!), and a fresh new start as we head for KLM’s centenary.
The three logos at Head Office are 4.5 metres high and more than 7.5 metres wide. The letter K, L and M are each around 1.5 metres in height. One of the main differences is that the new logos use LED lighting. This is not only a sustainable solution, but also ensures even brighter colours. Two of the design criteria were that the logos should be recognisable from the street, but also from the air.
[tweet text=”The letter K, L and M are each around 1.5 metres in height.”]
The old logos had been around for more than 35 years. The metal frame was restored and reused in the new design.