posted by KLM at 14:24 comment View Comments
Tile & Inspire: the stickers

It seems so easy, ‘Let’s get our fans on Facebook to design a Delft Blue tile for their profile picture and stick some of the entries onto one of our aircraft.’ That was the idea. The purpose was to increase brand recognition and to inspire people worldwide. A simple idea with huge consequences: 120,000 tiles… read more »

posted by KLM at 14:00 comment View Comments
Planes are painted with electrostatic spraying equipment

Making a good first impression takes time and effort. Whether this means ensuring a clean-shaven face, putting on just the right amount of make-up and respectable clothing or using a consistent house style. In our case, it also means perfectly decorated airplanes. And, considering the importance of a meticulously painted aircraft, highly sophisticated techniques are… read more »