20
Jun
posted by KLM at 14:24 comment View Comments
Tile & Inspire: the stickers

It seems so easy, ‘Let’s get our fans on Facebook to design a Delft Blue tile for their profile picture and stick some of the entries onto one of our aircraft.’ That was the idea. The purpose was to increase brand recognition and to inspire people worldwide. A simple idea with huge consequences: 120,000 tiles… read more »