16
Feb
posted by KLM at 19:55 comment View Comments

We recently started a “What if…” series on Facebook, Twitter and Google+. The idea behind it is to raise brand awareness by surprising followers with manipulated images that make you look twice. For us, this is a great way to discover the flexibility of the KLM corporate identity without losing recognisability and impact. We found… read more »

12
Feb
posted by KLM at 16:12 comment View Comments
KLM Social Payments

I joined the social media service team a while ago and we’re the first to hear compliments and complaints. Passengers communicate readily through these channels and apart from business as usual, we now sell tickets. And that’s great! With around 130 employees at the ready, we respond quickly. With payment required for an increasing number… read more »

04
Feb
posted by KLM at 20:39 comment View Comments

OK, so you work for social media KLM and Facebook is a very important platform. Just to give you an impression, we have five million fans on our central KLM Facebook page, 75 service agents offering 24/7 service via Facebook, and we develop innovative tools, great content, and new services regularly. Facebook Headquarters And then… read more »

17
Jan
posted by KLM at 13:50 comment View Comments

‘Okay seriously’, schreef een KLM-collega op de chat, ‘who wrote this awesome reply in slang last night? Coz it looks like it’s going viral!’ Dat was service agent Marie Louise Vieira. Op een vraag van Willem Nout op KLM’s Facebook pagina antwoordde zij in straattaal. En dat voor – van horen zeggen – ‘een van… read more »

25
Jul
posted by KLM at 08:06 comment View Comments
Ash cloud

Part 1 : Early Efforts and the Ash Cloud   KLM has been active in social media since late 2009. Ever since, people have been asking us about our social media strategy. We’re pleased about all the attention. Unfortunately, though, we can’t answer all questions individually. So, we thought we’d write a short series of… read more »

25
Jul
posted by KLM at 08:04 comment View Comments
Social Media Hub

Part 2 : The Social Media Hub   KLM has been active in social media since late 2009. Ever since, people have been asking us about our social media strategy. In this second part of our blog series about it, we look at how we’re organised. Jeff Bezos, founder and CEO of Amazon.com once said:… read more »

25
Jul
posted by KLM at 08:02 comment View Comments

Part 3 : Campaigns   KLM has been active in social media since late 2009. Ever since, people have been asking us about our social media strategy. In this third part of our blog series about it, we look back at some of our campaigns. Over the past three years, we launched a number of… read more »