posted by KLM at 14:32 comment View Comments

The immense popularity of KLM Surprise, a campaign that saw KLM treating passengers to personalised gifts, got me thinking about ways we could do something similar for our passengers on a permanent basis. “Social gifting” is a concept that was highly popular for some time and entails giving each other gifts with the aid of… read more »

posted by Caroline at 14:00 comment View Comments
Not right now 2

At times I feel truly sorry for the partners of airline crew. I presume I’m not the only one – even though I’ve lived with my partner for years, he must still be surprised by my occasional “Not right now!” on the day of my return. And it could be anything that isn’t possible “right… read more »