29
Dec
posted by KLM at 14:00 comment View Comments

Looking back at 2011 we did some wonderful things on social media. Our Tile & Inspire campaign for example. The Boeing 777 with over 4,000 Delft blue images from Facebook fans, is still flying around the globe! And do you remember the 450 KLM volunteers who created personal live replies to posts and tweets? How inspiring… read more »

20
Jun
posted by KLM at 14:24 comment View Comments
Tile & Inspire: the stickers

It seems so easy, ‘Let’s get our fans on Facebook to design a Delft Blue tile for their profile picture and stick some of the entries onto one of our aircraft.’ That was the idea. The purpose was to increase brand recognition and to inspire people worldwide. A simple idea with huge consequences: 120,000 tiles… read more »

28
Apr
posted by KLM at 14:10 comment View Comments
Tile & Inspire

The Netherlands is famous for its windmills, wooden shoes and Delftware – and for KLM of course. What do you get when you combine all of these things? KLM’s new worldwide campaign ‘Tile & Inspire’. The campaign was launched yesterday. As part of the campaign, KLM has invited Facebook and other fans from around the… read more »