Tile & Inspire: Your face on a real KLM plane

Posted by at 14:10

The Netherlands is famous for its windmills, wooden shoes and Delftware – and for KLM of course. What do you get when you combine all of these things? KLM’s new worldwide campaign ‘Tile & Inspire’.

Tile & InspireThe campaign was launched yesterday. As part of the campaign, KLM has invited Facebook and other fans from around the globe to create a Delft blue tile showing their (profile) picture and an (inspiring) personal message. The tiles submitted by participants put them in the running to have their message placed on a real Boeing 777-200.

KLM cherishes its Dutch roots. And since Delft blue is an intrinsic part of the national Dutch heritage, KLM is already treating business class passengers to a small Delft blue house on every flight. A new house is launched each year on the anniversary of KLM. This year marks house number 91.

Delft blue tiles became fashionable in the Netherlands in the seventeenth century as a result of greater overall prosperity. They were often used in mantelpieces, kitchens and as skirting tiles. KLM is honouring this tradition with its new campaign.

The goal behind ‘Tile & Inspire’ is to actively involve KLM passengers in their journey. This connects to KLM’s ‘Journeys of Inspiration’ campaign, which was launched in 2008 and emphasises KLM’s ambition to not only transport passengers from A to B, but also offer a memorable flying experience. Since yesterday, KLM fans worldwide have been given the opportunity to create a tile showing their picture and a message and to share it with their friends. The ‘gallery’ shows just how cool it would be to see one’s own tile on a plane – and for  some of the participants this will become reality!

You can participate in this campaign through www.tileyourself.com. The tiles will be studied in ten different languages and the chosen ‘tiles’ will be placed on a KLM 777-200 on 16 June. The ‘Delft blue’ KLM aircraft will be visible at numerous destinations around the world.

‘Tile & Inspire’ is in perfect keeping with KLM tradition. It is inspiring, typically Dutch and open – exactly what KLM aims to express with the inspiring journeys it offers its passengers.

Myrna
Marketing Communications

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12 Responses to Tile & Inspire: Your face on a real KLM plane

  1. Maria Yanes

    Hi, I was told that KLM is going to have special rates for Small Businesses
    Thanks!
    Maria Yanes

  2. Maria Yanes

    Hi, I was told that KLM is going to have special rates for Small Businesses
    Thanks!
    Maria Yanes

  3. Diana

    Competition Winner

    I am one of the ucky 4000 winners, am soooooooo excited thank you KLM.

  4. Diana

    Competition Winner

    I am one of the ucky 4000 winners, am soooooooo excited thank you KLM.

  5. Andre

    where i can find the list of the winners?

  6. Andre

    where i can find the list of the winners?

  7. Deep_dream

    nice surprise :D thanks KLM :P waiting for proof!

  8. Deep_dream

    nice surprise :D thanks KLM :P waiting for proof!

  9. Dickyarnold

    I am still waiting for proof

  10. Dickyarnold

    I am still waiting for proof

  11. Berlinercowboy

    never ever again klm .

  12. Berlinercowboy

    never ever again klm .

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