Winners and bloopers in 2011

Posted by at 14:00

Looking back at 2011 we did some wonderful things on social media. Our Tile & Inspire campaign for example. The Boeing 777 with over 4,000 Delft blue images from Facebook fans, is still flying around the globe! And do you remember the 450 KLM volunteers who created personal live replies to posts and tweets? How inspiring it was to be a part of it.



On a smaller scale we had some successful single posts like this one on Facebook: ‘Fly to like if you like to fly’. Good for 3,337 Likes, an all time high, and we don’t exactly know why ;-). Furthermore we managed to make #frituurvet (#cookingoil) trending topic in The Netherlands and got 264 retweets on our Crazy Airport Codes summary.

But enough with the bragging. If you are trying to figure out what makes our fans tick; you are bound to make mistakes. Like early this year when we were over excited to give away 100 Viktor&Rolf comfort bags to the first 50 female and first 50 male likers. Mission impossible so it seemed. Within a few minutes we had more than 1,500 Likers who appeared randomly in our timeline that, on top of that, changed every time we refreshed. After making a screenshot we ended up giving away at least 500 bags…

 

In the list of major bloopers we can add a post on Surinam soccer players, like Van Bronckhorst en Van Hooijdonk. Eh…yes… our lovely fans subtly pointed out that those two players are actually partially Indonesian and Moroccan. Well done! Our fans were just as observant when we claimed to be the only airline in the world that has combi aircraft. Well, hel-lo! Not true. So we ran back to our library, did our homework, and admitted our mistake.

Once in a while every social media editor here at KLM wakes up screaming at night, fully stressed, cause he or she dreams about making a big mistake in front of 700.000, or even worse, more than a million KLM-fans. It happened to one of us recently. Being an enthusiastic blogger he promoted his personal blog using the KLM account by accident. As a result his fanbase tripled and we had a great laugh as he ran red headed around office apologizing extensively. We are learning all the time and that is exactly what we intend to do in 2012. So bear with us and stay sharp.

Bonnie Parren
KLM social media editor

28 Responses to Winners and bloopers in 2011

  1. Robin

    Briljant.
    Perfect.
    This gives KLM à human face. I love it!

    • Justine Vandenberg

      Mooie blog #durfteleren :-)

  2. Robin

    Briljant.
    Perfect.
    This gives KLM à human face. I love it!

    • Justine Vandenberg

      Mooie blog #durfteleren :-)

  3. Annemieke van Herk

    I think you can add the fact that your willing to share your bloopers as well as the successes as another social media winner in 2011! Great post, thanks.

  4. Annemieke van Herk

    I think you can add the fact that your willing to share your bloopers as well as the successes as another social media winner in 2011! Great post, thanks.

  5. Marthijn Klopper

    Just wondering: what do you think of the small campaign you did with Repudo? That was quite successful -within the limited time of 48 hours the campaign ran-, don’t you think?

  6. Ericonseat

    Well done KLM, a step ahead of the others….

  7. Marthijn Klopper

    Just wondering: what do you think of the small campaign you did with Repudo? That was quite successful -within the limited time of 48 hours the campaign ran-, don’t you think?

  8. Ericonseat

    Well done KLM, a step ahead of the others….

  9. Danny Vermeulen

    Goed hoor dat KLM ook aan zelfspot doet!!

  10. Danny Vermeulen

    Goed hoor dat KLM ook aan zelfspot doet!!

  11. Arvid Bux

    Geweldige zelfspot :) ook dit hoort er allemaal bij! 

  12. Arvid Bux

    Geweldige zelfspot :) ook dit hoort er allemaal bij! 

  13. lisette beentjes

    Met 99 vrienden en KLM naar Berlijn is ook een topper die hierbij had mogen staan wat mij betreft! Hulde aan KLM en Mirabeau.

  14. lisette beentjes

    Met 99 vrienden en KLM naar Berlijn is ook een topper die hierbij had mogen staan wat mij betreft! Hulde aan KLM en Mirabeau.

  15. Francemir barra de oliveira

    you are one of the best in world fly way forever in my heart

  16. Francemir barra de oliveira

    you are one of the best in world fly way forever in my heart

  17. Martien

    This is great post for everyone who starts with Social Media. The biggest lesson from this post is: It’s no problem to make mistakes (we all do) as long as you are honest and open about it. As soon as you are trying to hide something the customers and fans won’t appreciate it. So in short, be human.

  18. Martien

    This is great post for everyone who starts with Social Media. The biggest lesson from this post is: It’s no problem to make mistakes (we all do) as long as you are honest and open about it. As soon as you are trying to hide something the customers and fans won’t appreciate it. So in short, be human.

  19. Cyber_bomb

    To add to the list of bloopers:

    The demonym for Suriname is Surinamese.
    “post on Surinam soccer players” should be “Surinamese soccer players”

    Also the link ( Surinam ) points to a website where the name of the country is written as Surinam. That’s incorrect. The correct name (in Dutch and English) is ‘Suriname’ with an ‘e’ at the end.

  20. Cyber_bomb

    To add to the list of bloopers:

    The demonym for Suriname is Surinamese.
    “post on Surinam soccer players” should be “Surinamese soccer players”

    Also the link ( Surinam ) points to a website where the name of the country is written as Surinam. That’s incorrect. The correct name (in Dutch and English) is ‘Suriname’ with an ‘e’ at the end.

  21. Cyber_bomb

    To add to the list of bloopers:

    The demonym for Suriname is Surinamese.
    “post on Surinam soccer players” should be “Surinamese soccer players”

    Also the link ( Surinam ) points to a website where the name of the country is written as Surinam. That’s incorrect. The correct name (in Dutch and English) is ‘Suriname’ with an ‘e’ at the end.

  22. josè

    KLM Surely blooper in 2012. now transfer milan flights from MXP to LIN. Closing MALPENSA station and FIRE all KLM employers.
    what a shame.

  23. josè

    KLM Surely blooper in 2012. now transfer milan flights from MXP to LIN. Closing MALPENSA station and FIRE all KLM employers.
    what a shame.

  24. Cd Ceniza

    “Within a few minutes we had more than 1,500 Likers” but how come the screenshot only shows 1,346 Likes after 3 hours. Another blooper? ;)

  25. Cd Ceniza

    “Within a few minutes we had more than 1,500 Likers” but how come the screenshot only shows 1,346 Likes after 3 hours. Another blooper? ;)

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