Five hidden cameras, a ‘sabotaged’ waiting seat at Schiphol Airport and a remote control in my hands…
To create rumour around the New World Business Class we created a test: Flat or Not.
We prepared an ordinary airport waiting seat so that it can recline to a full-flat bed and placed it at Schiphol Airport. When people unsuspectingly sat down on it, we reclined it and filmed their reactions with hidden cameras.
The funniest and best reactions were edited into an entertaining video.
The first person who stayed in it until it was fully flat won 2 World Business Class tickets.
The good news is, everyone has a chance to win WBC tickets with the Flat or Not game. All they have to do, is guess how people reacted to the seat.
The centrepiece of KLM’s new World Business Class is a unique new full-flat seat developed by Dutch design icon Hella Jongerius in close collaboration with KLM suppliers.
The first new World Business Class aircraft was put in service in July 2013. The Business Class of the whole KLM Boeing 747 fleet will be restyled by mid-2014. The redesign of the Boeing 777-200 fleet will start by the end of 2014, followed by the rest of the intercontinental fleet.